Tag: Marketing

  • 5 reasons why site audits are important

    5 reasons why site audits are important

    Doing a site audit is a great opportunity for your organizations to clean up, clean out and document your site and domain infrastructure. Here are 5 great reasons why you should do this on a regular basis. (at least twice a year) Remove unused code, features and tracking scripts With such a focus on site…

  • UTM Codes and You

    UTM Codes and You

    You don’t need to be a grizzled MOps veteran with a deep martech stack to benefit from knowing a thing or two about utm codes. While they can be confusing for the uninitiated and challenging if used without care, there’s a reason these little bits of data are so critical to modern marketing. What is…

  • Privacy and data governance with Onetrust and Google Tag Manager

    Privacy and data governance with Onetrust and Google Tag Manager

    With the increasing scrutiny placed on privacy, having a complete and flexible system to document and comply with GDPR (General Data Protection Regulation (Regulation (EU) 2016/679)) and the newer CCPA (California Consumer Privacy Act) and CPRA (California Privacy Rights Act) is crucial for organizations large and small. OneTrust We partner with OneTrust to help our…

  • Slack intergrations with your marketing site

    Slack intergrations with your marketing site

    There are many out of the box Slack integrations that are great to have, but the ones that really count are the ones that are particular to your business processes and initiatives. Since Slack came on the scene, we’ve done many integrations for partners. These range from simple form and asset interactions to site health…

  • Own Your Page Speed

    Own Your Page Speed

    History Page speed has always mattered. Ever since the first web page was built, the size of the data that was sent to the browser has always had an impact on how the user interacted with and enjoyed/disliked the site. Over time many things have had a direct impact on the bare HTML and images…