![](https://www.flickerbox.com/wp-content/uploads/2020/10/hero-nylas.jpg)
Partner Story
Nylas repositions their brand.
The challenge
Designing a pivot
Nylas wanted a newly designed website to correspond with a shift in positioning and the launch of their new API product. They were moving away from their previous offering and wanted to signal the change in direction with a totally new look.
![](https://www.flickerbox.com/wp-content/uploads/2017/09/nylas-web-01.png)
The process
Something old, something new…
Flickerbox’s creative team worked with Nylas to borrow elements from the old look and feel and fashion it into a totally new look for the website. Existing color palettes and fonts were used as references for the exploration. The result was a new, color-rich website that helped set up the rollout of Nylas’ API offering.
![](https://www.flickerbox.com/wp-content/uploads/2017/09/nylas-web-03.png)
![](https://www.flickerbox.com/wp-content/uploads/2017/09/nylas-web-02.png)
The payoff
Evolving the brand story
A whole new look and feel, and a new product offering, also meant new illustrations. Working with their new color palette and web-style, new supporting illustrations were created to help tell the story.