Nylas repositions their brand.
Designing a Pivot
Nylas wanted a newly designed website to correspond with a shift in positioning and the launch of their new API product. They were moving away from their previous offering and wanted to signal the change in direction with a totally new look.
Something Old, Something New…
Flickerbox’s creative team worked with Nylas to borrow elements from the old look and feel and fashion it into a totally new look for the website. Existing color palettes and fonts were used as references for the exploration. The result was a new, color-rich website that helped set up the rollout of Nylas’ API offering.
Evolving the Brand Story
A whole new look and feel, and a new product offering, also meant new illustrations. Working with their new color palette and web-style, new supporting illustrations were created to help tell the story.