Category: Uncategorized

  • 5 reasons why site audits are important

    5 reasons why site audits are important

    Doing a site audit is a great opportunity for your organizations to clean up, clean out and document your site and domain infrastructure. Here are 5 great reasons why you should do this on a regular basis. (at least twice a year) Remove unused code, features and tracking scripts With such a focus on site…

  • UTM Codes and You

    UTM Codes and You

    You don’t need to be a grizzled MOps veteran with a deep martech stack to benefit from knowing a thing or two about utm codes. While they can be confusing for the uninitiated and challenging if used without care, there’s a reason these little bits of data are so critical to modern marketing. What is…

  • Using Git with WP Engine the right way

    Using Git with WP Engine the right way

    There is plenty to appreciate about WP Engine as a WordPress platform and we have been a partner for quite some time. Caching, Multiple sites, backup, multi user, support. All great features. The one that falls flat in our opinion is their Git implementation. While non-standard would be putting it mildly, the WP Engine Git…

  • Privacy and data governance with Onetrust and Google Tag Manager

    Privacy and data governance with Onetrust and Google Tag Manager

    With the increasing scrutiny placed on privacy, having a complete and flexible system to document and comply with GDPR (General Data Protection Regulation (Regulation (EU) 2016/679)) and the newer CCPA (California Consumer Privacy Act) and CPRA (California Privacy Rights Act) is crucial for organizations large and small. OneTrust We partner with OneTrust to help our…

  • Slack intergrations with your marketing site

    Slack intergrations with your marketing site

    There are many out of the box Slack integrations that are great to have, but the ones that really count are the ones that are particular to your business processes and initiatives. Since Slack came on the scene, we’ve done many integrations for partners. These range from simple form and asset interactions to site health…

  • Migrating Google Universal Analytics to Google Analytics 4

    Migrating Google Universal Analytics to Google Analytics 4

    Many of our clients rely on Google Analytics for site traffic reporting, including page views, event tracking, conversions, funnels and reporting. With the rollout of GA4 some clients have deferred on implementing or utilizing GA4 functionality. With a deadline of July 1st of 2023 for Universal Analytics and July 1st, 2024 for 360 Analytics, Google…

  • Using jq for JSON on the Command Line

    Using jq for JSON on the Command Line

    Recently, while working on a migration from a Drupal 7 site to a Drupal 8 site, the command line tool `jq` came in quite handy. The migration source was a JSON api containing the field values of nodes in the Drupal 7 site. I was looking for a quick way to get some basic information…

  • Own Your Page Speed

    Own Your Page Speed

    History Page speed has always mattered. Ever since the first web page was built, the size of the data that was sent to the browser has always had an impact on how the user interacted with and enjoyed/disliked the site. Over time many things have had a direct impact on the bare HTML and images…