Category: Uncategorized
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WordPress and security
WordPress is by far the largest content management system on the web with a market share of over 60% but even with that stat there are many individuals and companies that don’t believe that WordPress is secure enough for their needs. Usually the people who are telling you that WordPress is not secure, fast and…
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3 ways to faster content development and time to market
The speed at which you can update and deploy changes to your website to meet business needs has a direct impact on your company’s ability to stay agile. Here are three ways to streamline your work to grease the wheels. Processes How does a thought or an insight in a meeting turn into content on…
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See organic keywords in GA4 by linking it with Google Search Console
To see the search terms users have tried in order to find your site through Google search, you will need to link your GA4 account with your Google Search Console. In the previous version of Universal Analytics you would be able to see this content under Acquisition -> Campaigns -> Organic Keywords. This was a…
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Sketch vs. Figma
Many organizations and agencies working with in-house design teams have had to make the decision to utilize one of three primary visual design tools: Sketch, Figma, and Adobe Xd. To a large extent, these choices have been narrowed down to only two of the three options due to the more robust feature set that Figma…
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Google Analytics, data retention, and long term storage for your data
On July 1, 2023 Google moved from their previous Universal Analytics system over to Google Analytics 4 which is now collecting and processing all GA data. If you didn’t previously setup a GA4 account, one was setup for you by Google and all data coming into your Universal Analytics tag is now sent to your…
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5 reasons why site audits are important
Doing a site audit is a great opportunity for your organizations to clean up, clean out and document your site and domain infrastructure. Here are 5 great reasons why you should do this on a regular basis. (at least twice a year) Remove unused code, features and tracking scripts With such a focus on site…
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UTM Codes and You
You don’t need to be a grizzled MOps veteran with a deep martech stack to benefit from knowing a thing or two about utm codes. While they can be confusing for the uninitiated and challenging if used without care, there’s a reason these little bits of data are so critical to modern marketing. What is…
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Using Git with WP Engine the right way
There is plenty to appreciate about WP Engine as a WordPress platform and we have been a partner for quite some time. Caching, Multiple sites, backup, multi user, support. All great features. The one that falls flat in our opinion is their Git implementation. While non-standard would be putting it mildly, the WP Engine Git…
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Privacy and data governance with Onetrust and Google Tag Manager
With the increasing scrutiny placed on privacy, having a complete and flexible system to document and comply with GDPR (General Data Protection Regulation (Regulation (EU) 2016/679)) and the newer CCPA (California Consumer Privacy Act) and CPRA (California Privacy Rights Act) is crucial for organizations large and small. OneTrust We partner with OneTrust to help our…
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Slack intergrations with your marketing site
There are many out of the box Slack integrations that are great to have, but the ones that really count are the ones that are particular to your business processes and initiatives. Since Slack came on the scene, we’ve done many integrations for partners. These range from simple form and asset interactions to site health…
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Migrating Google Universal Analytics to Google Analytics 4
Many of our clients rely on Google Analytics for site traffic reporting, including page views, event tracking, conversions, funnels and reporting. With the rollout of GA4 some clients have deferred on implementing or utilizing GA4 functionality. With a deadline of July 1st of 2023 for Universal Analytics and July 1st, 2024 for 360 Analytics, Google…
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Using jq for JSON on the Command Line
Recently, while working on a migration from a Drupal 7 site to a Drupal 8 site, the command line tool `jq` came in quite handy. The migration source was a JSON api containing the field values of nodes in the Drupal 7 site. I was looking for a quick way to get some basic information…