Tag: Analytics
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Migrating Google Universal Analytics to Google Analytics 4
Many of our clients rely on Google Analytics for site traffic reporting, including page views, event tracking, conversions, funnels and reporting. With the rollout of GA4 some clients have deferred on implementing or utilizing GA4 functionality. With a deadline of July 1st of 2023 for Universal Analytics and July 1st, 2024 for 360 Analytics, Google…