Stitch Fix launched Stitch Fix Men in response to strong client demand for a men’s offering. Based on the continued successful partnership with the Women’s team, Flickerbox was asked to partner with the Men’s team to help extrapolate the corporate brand into the new Men’s presence and develop the new Men’s blog in WordPress.
Flickerbox’s design department collaborated directly with the creative team at Stitch Fix to create the men’s brand extension. We worked together to develop complementary color palettes, fonts, layouts, menu’s and promos.
The Men’s Blog is now seeing upwards of 90k users per month and the Stitch Fix team is able to easily update and add new content and blog sections.