Rezilion is an autonomous cloud workload protection platform that makes production environments self-healing and resilient to threats. The Rezilion team raised $8 million in funding and partnered with Flickerbox to drive the design and development of their digital brand and website.
The first goal of our partnership was to work together to create a brand and digital presence for Rezilion and effectively launch the website out of stealth mode.
The second goal was to find ways to educate website visitors on Rezilions unique solution to cloud workload protection and start driving lead capture and conversion.
The third goal was to choose a platform and build a website that could be easily edited by non-developers and that could be built upon moving forward in a regular and intuitive way.
Rezilion came to Flickerbox with an approved logo – everything else was a blank slate. Starting with the logo, we went through a branding process of finding and selecting fonts, color palettes, iconography styles, custom visuals, and process diagrams. Once we developed the new brand for Rezilion, we moved through our design process and created full color static comps for all key pages including several diagrams and process flows.
To achieve the education goal, Flickerbox created clear and intuitive paths through content for users to be able to self-educate and explore additional and supporting product and solution content with the ultimate goal of requesting a demo. We used in-page customer validation to inspire confidence in the Rezilion platform and used strategically placed resources and calls-to-action to encourage additional content consumption and lead-generating actions.
Since Rezilion was a start-up, a key initiative in the website project was to choose a platform and develop a site that anyone on the marketing team could easily update. Additionally, the website needed to be able to keep pace with Rezilion’s growth and be easily expanded upon. Flickerbox took these stated goals into consideration in determining the platform. We utilized our in-house WordPress framework and built an intuitive and representative editing experience within the WordPress blocks editor. Pages and sections broken down into discrete components that allow reusability and remixability allowing maximum extension of design.