We managed every part of the development of this friendly product demo, from writing user models, character development and scriptwriting, to talent search, voice over record and a photoshoot at Yahoo!
Related Projects
- Yahoo! Broadband Tour Introduction
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- Yahoo! Messenger Tour
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- Yahoo! Music JukeBox Tour
- Yahoo! AT&T Subscriber Tour
- Yahoo! BT Subscriber Tour
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Project Highlight
- Information Architecture
- Copy editing
- Voice Over
- Flash Animation
- Flash Player
- Graphic design
Flickerbox was tasked with the concepting, creative development, scriptwriting, user interface design, graphic design, animation, talent search and coordination, and programming of a new online Yahoo! Mail Tour. The primary goal of the tour was to increase activation, usage and retention of Yahoo! Mail by new and existing users. A secondary goal of the tour was to increase adoption of Yahoo! Mail by prospective users.
Using Macromedia Flash viewable to users as a cross-platform file played in a web browser, we produced a detailed repository for questions and solutions regarding Yahoo! Mail, focused on providing the viewer with a comprehensive overview of the product's benefits and features, in order to:
- Reduce attrition/abandonment rates by increasing awareness of the product's benefits and features
- Give the viewer some control over the viewing experience thereby enabling the viewer to become an active participant